Top 10 Best Lungi Brands in India - 2024
Welcome to our guide on the top lungi brands in India! Whether you're a seasoned lungi enthusiast or just starting to explore this iconic garment, we've got you covered. In this post, we'll introduce you to the leading brands that define lungi fashion across the country. From traditional craftsmanship to modern designs, each brand offers something unique. Join us as we delve into the world of lungis and celebrate the diversity of India's textile heritage!"
Why brand is important for any product?
A clothing brand is crucial because it signifies more than just the product itself. It embodies a reputation, a distinct style, quality, and frequently, a lifestyle or identity that resonates with consumers. Moreover, brands can convey social status or affiliation with a specific group or community.
Quick Summary on Brands:
Top Best Lungi Brands in India
In the competitive market of Lungis in India, we've carefully curated a list of top best lungi brands which caters to different needs of customers.
1. Sagaptham by New Era Textiles: Beyond Tradition
New Era Textiles, though relatively new to the lungi scene, has swiftly become a frontrunner with its mission to blend lungis seamlessly into western wear. With over two decades
of experience in bulk manufacturing and founders boasting four decades in textiles, the brand ensures expertise and quality.
Breaking barriers, New Era Textiles pioneers industry-first lungi types like
ikkat lungi,
two-tone lungi,
tie and dye lungi , and
fancy checkered Lungi variants.
They are Setting new standards in the market. As a direct manufacturer, they offer unbeatable prices, making lungis accessible to all.
In addition to our range of lungis, we also produce devotional lungis for devotees of Lord Ayyappa and Lord Murugan. These feature industry-first reflector technology, ensuring safety for pilgrims traveling on foot at night.
Innovation is at the core of New Era Textiles, constantly introducing fresh designs at pocket-friendly prices. Their range includes 100% cotton and blended lungis with modified polyester, catering to diverse preferences.
In essence, New Era Textiles isn't just about lungis; it's a movement towards inclusive fashion. With a blend of tradition and innovation, affordability, and quality, they're shaping the future of lungi wear in India.
Key brand Highlights:
Only brand which manufactures contemporary industry's first ikkat lungis, two tone lungis.
Unbeatable price in the market for their contemporary designs.
Very good online presence having their own store and via Amazon/Flipkart/Shopsy/Meesho.
Cons:
Since it's a new brand there is not much retail presence.
Checkout our modern and contemporary lungis here.
2. Sanghu Mark Lungis: A Timeless Tradition of Comfort
For over a hundred years, Sanghu Mark Lungis has been a trusted name among lungi enthusiasts, headquartered in Chennai. Their expertise lies in crafting traditional lungis, featuring classic mini-checked and medium-checked designs with vibrant colours and premium cotton fabric. Whether handloom or power loom, Sanghu Mark ensures top-notch quality in every piece, offering unmatched comfort and breathability.
The hallmark of Sanghu Mark Lungis is their rich cotton material, carefully chosen to enhance air permeability and wearer comfort. Their commitment to consistent quality in cotton sourcing, dyeing, and weaving has kept them ahead in the market. Beyond lungis, Sanghu Mark also produces high-quality kerchiefs, expanding their range of premium cotton products. With Sanghu Mark, lungi lovers can expect a perfect blend of tradition, comfort, and enduring quality that has stood the test of time.
Key brand Highlights:
Brand with more than a century of experience in lungi manufacturing.
Time tested quality on cotton lungis.
Cons:
They don't have good online shopping experience and their site is broken.
Their pricing are on the premium segment.
3. Kitex Lungis: From Gods own country
Kitex, originally established by M.C. Jacob in 1968 as an aluminium company, has diversified its ventures into various industries, including food products and textiles. With over 40 years of experience in lungi and dhoti manufacturing, this Kerala-based company has become a prominent name in the industry.
Kitex Lungis are renowned for their distinctive checked patterns and printed designs, tailored specifically to meet the preferences of the Kerala population. The highlight of Kitex Lungis lies in their checked lungis, which are essentially printed rather than woven, providing a unique take on traditional lungis. Additionally, Kitex offers lungis with vibrant multi-color designs featuring captivating all-over patterns.
With a commitment to quality and innovation, Kitex Lungis continue to cater to the cultural and practical needs of the people of Kerala. As a testament to their dedication, Kitex Lungis stand as a symbol of comfort, style, and tradition, reflecting the rich heritage of Kerala.
Key brand Highlights:
Brand with specialisation in printed lungis.
Brand focusing on the needs of Kerala people.
Cons:
They do offer only printed lungies and might not be liked by all.
Their designs are more opinionated towards Kerala people.
4. Nandu Brand Lungis : Aan Maganin Adayalam
Nandu Brand Lungis, hailing from the Ranipet district, stands as a beacon of quality and innovation in the lungi industry. Renowned for its premium craftsmanship, Nandu offers a range of lungis crafted from superior fine cotton, including varieties like 80s and 60s, ensuring comfort and durability.
Setting itself apart with unique designs, Nandu sparked a revolution in the industry. The brand operates under two distinct lines: Premium and Elite. While Premium offers affordability without compromising quality, Elite stands for utmost excellence. Popular designs like Kataria and Black Magic have garnered widespread acclaim among customers, showcasing Nandu's commitment to both tradition and innovation.
Beyond men's lungis, Nandu extends its expertise to cater to various needs, including lungis for kids, handkerchiefs, and towels. This diversification underscores Nandu's dedication to meeting the diverse requirements of its clientele while maintaining its hallmark standards of quality and style. Nandu Brand Lungis exemplify a perfect blend of tradition, innovation, and uncompromising quality, making them a trusted choice for discerning consumers across India.
Key brand Highlights:
Brand with more than 500 variety of lungis.
Brand with good online and retail presence.
Cons:
Their pricing is on the premium segment because of heavy marketing cost whereas New Era offers contemporary style lungies with best value for money.
5. 999 Lungies : Not Just a number
999 Lungis, originally established as a trading entity in Kolkata by K.A.S. Zainulabdin & Co, has evolved into a prominent lungi manufacturing company headquartered in Chennai. Renowned primarily in Tamil Nadu, 999 Lungis specializes in crafting traditional varieties of lungis.
Their product range includes plain lungis, mini-check lungis, and stripe lungis, catering to a diverse array of preferences. Emphasizing tradition, 999 Lungis ensures the authenticity and quality of each piece, reflecting their commitment to upholding the cultural heritage associated with lungis.
Despite not venturing into contemporary styles, 999 Lungis has carved a niche for itself in the lungi market, particularly in Tamil Nadu, where they are revered for their dedication to producing high-quality, traditional lungis. With a focus on preserving the essence of the lungi's heritage, 999 Lungis continues to be a trusted choice for those seeking classic elegance and comfort in their attire.
Key brand Highlights:
Brand with more than 100 years of experience in Lungi business.
Has good offline presence.
Cons:
No modern look lungies and their designs haven't evolved to match the modern trends.
6. Nayak Fashions : Designer Lungis
Established in 1996 by the visionary fashion designer, Mr. Muthukumaran, Nayak Lungis has emerged as a symbol of sophistication in the heart of Kancheepuram. Muthukumaran's unwavering passion for fashion ignited a journey of relentless innovation and meticulous craftsmanship.
Nayak Lungis stands out for its distinctive striped patterns, meticulously curated by Muthukumaran himself. Each design reflects a fusion of tradition and modernity, breathing life into every lungi. The vibrant hues and elegant color combinations add a touch of allure, capturing the attention of all who behold them.
Driven by a commitment to customer satisfaction, Nayak Lungis embodies excellence in every thread. Muthukumaran's dedication to research and innovation ensures that each lungi is not just a garment, but a statement of style and sophistication.
From its humble beginnings, Nayak Lungis has transcended boundaries, earning admiration and acclaim across India. It is not merely a brand; it is a testament to the rich tapestry of Indian craftsmanship and ingenuity. Discover the essence of tradition, reimagined for the modern era, with Nayak Lungis.
Key brand Highlights:
Designer Lungis which are vibrant and unique.
Cons:
Only online presence and most of their lungis are out of stock always without having enough availability.
7. Dhrona Lungis : For Pilgrims
Dhrona Lungis stands out in the lungi market for its wide variety. Whether you fancy printed lungis or prefer plain ones, Dhrona has got you covered with a plethora of color choices.
For those seeking simplicity or devotional purposes, Dhrona offers plain cotton lungis and classic white options. These are particularly popular among those who seek comfort and tradition.
Additionally, Dhrona caters to diverse preferences with its mixed options, blending 20% polyester with 80% cotton. This blend ensures durability and ease of maintenance while retaining the comfort of cotton.
Traditionalists will find delight in Dhrona's collection, which includes all the classic patterns and designs typical of lungis. From timeless motifs to intricate designs, Dhrona Lungis preserves the essence of tradition in every piece.
With Dhrona Lungis, you not only get quality and variety but also a touch of heritage and cultural authenticity.
Key brand Highlights:
Multiple colours and variety for all pilgrims and devotional occurrences.
Economical.
Cons:
Their lungis are not unique and just one another brand manufacturing lungis.
Only available in Amazon and Flipkart which would make them not value for money buy due to high commission paid to Amazon/Flipkart.
8. Gowri Tex : Economical Class
Gowri Tex Lungis, formerly known as Sundar & Co since its inception in 1980 in Erode, has grown to become a prominent name in the production of cotton lungis, bed sheets, and related products. Specializing in catering to diverse customer needs, they offer a range of options including cotton lungis and polyester-cotton blends, available in both stitched and unstitched forms.
Gowri Tex Lungis primarily targets the economical segment of the market, providing affordable options without intricate designs or a strong emphasis on premium quality. While their lungis may not boast high-end features or luxurious designs, they serve the practical needs of customers who prioritize affordability and basic functionality.
Gowri Tex Lungis maintains a reputation for reliability and consistency in delivering products that meet the everyday requirements of their customers. They are a leader in Sri Lankan and Madurai markets.
Key brand Highlights:
Multiple colours and variety for all pilgrims and devotional occurrences.
Economical.
Cons:
Their lungis are not unique and just one another brand manufacturing lungis.
9. Ismail Lungis
Ismail Lungis, based in Chennai, specializes in producing lungis that are particularly favored by the Islamic community. Their range includes finely crafted white lungis, white lungis with checkered patterns, Kattari lungis, and combinations of white and black checks in various dimensions.
While Ismail Lungis is renowned for its diverse collection of lungis, they also extend their offerings to include kurtas and pyjamas, catering to the sartorial preferences of the Islamic community. These additional garments are popular choices among those who seek attire aligned with cultural traditions and preferences.
With a focus on catering to the specific needs and tastes of the Islamic community, Ismail Lungis has carved out a niche for itself in the market. Their products are known for their quality craftsmanship and adherence to traditional designs, making them a trusted choice for those seeking garments that reflect their cultural identity.
Key brand Highlights:
Designs focused on islam community giving them a great buying choice.
Cons:
Their lungies are on the expensive side and lacks value for money quotient due to huge ad expense.
They are available only in online sales channel.
10. Kibs Lungis
Established in 1970 as a partnership, later becoming a private limited company in 1989, KIBS is a renowned manufacturer and supplier of handloom lungis. With over 46 years of experience, the brand is respected for its quality and reliability.
Offering a range of lungis, including checkered and striped designs, KIBS caters to both domestic and international markets. They produce two main types
handloom lungis- with the handloom variety being known for its superior quality
power-loom lungis - second quality lungis from KIBS.
KIBS's economical class lungis are popular across India and abroad.
Key brand Highlights
Strong distribution network across India, giving the customers a choice to buy it in offline Store.
Cons
No own online store and only available in Amazon and Flipkart which would make them not value for money buy due to high commission paid to Amazon/Flipkart.
Their lungis are not unique and they just concentrate on traditional designs.
Conclusion
In the realm of lungi brands in India, each brand specialises in distinct aspects, from tradition to innovation. Brands like Sangu Mark and 999 excel in traditional designs, while New Era leads in innovation. No single brand fulfils all needs. I hope this guide aids in your lungi purchase. Share your thoughts on your favourite brands in the comments below.
FAQs:
What are the factors which needs to be considered while buying a Lungi ? Checkout our comprehensive guide on buying lungi here.
Wondering what are the advantages of Lungi over western attire such as track pants, shorts ? Checkout our article on why we should prefer lungies over the western wears.
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